About BB Ent. Group

Broadberry Entertainment Group, a Richmond-based company, is the largest independent promoter in Virginia. With a wealth of experience booking and producing concerts in both intimate and large-format indoor and outdoor settings, Broadberry Entertainment Group plays a consistent role in developing acts of all sizes in VA and WV. Consistently hosting both up-and-coming and well-established artists, Broadberry Entertainment Group curates approximately 500 unique concerts and experiences per year in a wide range of venues in VA, WV and beyond.


Starting as an intern during his tenure at Virginia Commonwealth University studying Jazz Performance and Business, Lucas Fritz began booking shows and curating regular series at The Camel. As one of the founding partners of The Broadberry, he helped shape the brand through artist programming and the curation of larger-scale, 1-2 day events and festivals. Lucas’ passion for events has lead him not only to talent-buying, but site development, logistics, and operations across the multiple large-format outdoor spaces Broadberry Entertainment Group programs. 



Jessica Gordon is an experienced talent buyer and show promoter who has booked live entertainment for over two decades. She is co-owner of Broadberry Entertainment Group and co-founder and President of the Independent Promoter Alliance, a 501c(6) nonprofit organization that unites talent buyers for long term success through education and networking events. Jessica holds an interdisciplinary PHD in Media, Art, Text from Virginia Commonwealth University.




Matt McDonald’s restaurant career started with the well renowned steakhouse, Smith and Wollensky, in cities across the country, such as Miami and Las Vegas. McDonald returned to his hometown in 2008 and started working at Joe’s Inn, becoming a co-owner of the Richmond staple in 2011. From there, McDonald alongside partner, Lucas Fritz, opened The Broadberry in 2014 and Broadberry Entertainment Group in 2018. McDonald has taken on ownership with Superstars Pizza, Fifty One Pizza and Shields Market. He specializes in food and beverage programs for both brick-and-mortar locations as well as events and festivals


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Oct 17
Dominion Energy Charity Classic presents

All Ages
Door: 6pm