Starting as an intern during his tenure at Virginia Commonwealth University studying Jazz Performance and Business, Lucas Fritz began booking shows and curating series at The Camel in 2009. After graduating, he continued to book more than 400 shows annually at The Camel while working as a professional musician. As one of the founding partners of The Broadberry, he began work in February 2014 as the General Manager and talent buyer. Since then, he has expanded to a number of additional venues across Virginia. Lucas has helped to book and manage a number of one to two day festivals including The Shack Up (Richmond since 2015), The RVA (all day) Block Party (Richmond, inaugural year 2018), Brotherhood at The Beach (Virginia Beach, 2017), and the South Hill Snowdown (coming Dec 2018…). In the Fall of 2017, Lucas worked with the Richmond Symphony to curate an event called RVA LIVE! that featured five local artists performing arrangements of their original music with the Richmond Symphony at the Dominion Energy Center (Carpenter Theatre).
Beginning in 2002, Jessica Gordon has booked concerts in a wide array of venues that range in capacity from 150 – 5500. Jessica began working in the music industry as a bartender in many Richmond venues, where she inadvertently learned to book concerts. She currently books live entertainment all throughout VA and in DC and WV. In addition to her work as a talent buyer, Jessica has an interdisciplinary PHD in Media, Art, Text and is an Associate Professor at VCU, where she has taught for 20 years.